Two things are fundamentally different about online marketing for private practices.
The good part is that it is easier to build trust and gain authority because you personally know the community you’re serving. There’s also less competition, making marketing easier and less expensive than marketing national brands.
The bad part is that your audience is smaller and harder to reach. National brands can focus on a single platform like Facebook and get all the leads they can handle. As a local business owner, not everyone in your community is on Facebook all the time. So, you need to tap into multiple lead sources simultaneously.
Over the last few years, the deck has been reshuffled. Here’s what’s working now, so you end up on top.
Discover five new lead generation strategies in less than 5-minutes each.
To get more clicks, you need two things; visibility and authority. In addition to an authoritative website, you also need to be well represented on social media and in a variety of online business directories. Eye-catching branding will capture attention, and our fully-managed system for collecting customer reviews will build social proof and authority. That’s why you get (a lot) more clicks.
Thanks to your authority and social proof, a lot of people will be ready to work with you on the first click. But we don’t want to lose the people who are interested but not quite ready to get on your calendar. The lead magnets we develop for you will allow us to capture their email addresses so we can nurture those leads even after they leave your website. Whether they’re ready now or later, we’ve got you covered. That’s why you get more leads.
Ultimately the goal is to fill your calendar. So, we streamline the process of onboarding new patients. Whether it’s messaging you directly from your Google Business Profile, responding to an offer in an email, or booking an appointment on your website, we make it easy and seamless for people to work with you. That’s why you get more clients.
My name is Keegan Singh, and I founded PracticePal specifically to help private practices land local patients without feeling like they’re gambling their money with garden-variety web agencies.
I’ve spent over 7 years refining our proprietary three-step system that meets the unique needs of local practice owners. If you want to increase your visibility, build trust, and differentiate your practice from the competition, even if they’ve been around longer than you have, this is for you.
As a business owner myself, I know that it is important to get fast results. I also know that you don’t have the time to worry about figuring out what to say on your website, what to share on social media, and how to leverage all the latest online marketing trends. So, we take care of everything for you.
You do your thing; we’ll bring the patients.
I knew within 5 minutes that you were the one for the job, but this exceeds even my wildest dreams!
Yeah, Man! The site looks fantastic! I literally just laughed out loud! You’re doing great work for us!! Thank you!!!
You have done an outstanding job and I’m so proud that I chose you to do this for me. I feel so blessed right now!
PracticePal is an invitation-only platform. We work with business owners with the following traits:
Our proprietary lead generation system is for local business owners with self-directed medical practices, including:
On this call, you will discover:
Best of all, you’ll see how we do all of this for you so you don’t have to spend any time on it.